Analysis of Motivation and Job Satisfaction among Journalists in Private and Public Broadcast Stations in Gombe State, Nigeria

Abstract

This study is an analysis of the factors affecting journalists’ motivation and job satisfaction in private and public broadcast media stations in Gombe state. It examines status of journalists’ job satisfaction; the management perspective as regard to the issue of motivation and job satisfaction of journalists in private and public broadcast stations in Gombe state. Abraham Maslow’s hierarchy of needs theory, Herzberg’s two factor theory, and Vroom’s’ expectancy theory were used as framework for the study. Quantitative and qualitative approaches were used questionnaire and interview used to generate primary data from Journalists and members of management respectively. The study found that journalists in private and public broadcast stations are motivated and satisfied with training, co workers’ relationship, recognition. Journalists in both private and public broadcast stations expressed dissatisfaction about overwhelming workload and salary bonuses; in addition, although journalists in public broadcast media indicated to be motivated by their remuneration it is a challenge in private broadcast media. The study concludes that journalists in both private and public media stations in Gombe State share commonalities in terms of getting motivation and deriving job satisfaction cutting across some elements they also share common challenges. The study recommends that both private and public broadcast media should enhance remuneration by exploring alternative media fundings opportunities such as the digital space generate funds from digital platform through their contents.