Issues and Themes in Traditional Festivals as Agents of Social Mobilization: A Look at Egungun and Oro Festivals
Keywords:
Social mobilization, African Communication System, Community, Traditional Festivals, Community DevelopmentAbstract
This paper examines the role of traditional festivals as agents of social mobilization with
a focus on Egungun and Oro traditional festivals in South West Nigeria. The paper
adopts Social Mobilization theory as theoretical framework to illustrate the importance
of value change, which can lead to the development of the community. The paper
identified the challenges facing traditional festivals in realizing its roles of social
mobilization. Egungun festival in South West Nigeria is prone to hijack by the political
elites who use them to cause havoc in the society. Some masquerades have turned
themselves into political thugs carrying dangerous weapons to victimize members of the
society. The paper concludes that, traditional festival if properly harnessed would remain
an important agent of social mobilization. In spite of the challenges, the Egungun festival
and Oro traditional festivals are important social mobilization platforms in South West
Nigeria. The study therefore recommends total overhauling of the festivals to meet the
desired goal it intends to achieve where miscreants and hoodlums will not play prominent
roles during the festival. Involvement of corporate organizations in financing traditional
festivals could bring some sanity and attraction into it, thereby turning it into cultural
and tourist attraction.