BOOK REVIEW Reputation Management & Branding: With Nigerian Case Studies, by Jossy Nkwocha

Abstract

There is a popular saying in the corporate circle that a company’s reputation is its most valuable asset. It is often said that reputation is everything. Effective reputation management and branding is therefore a very crucial factor in the success of corporate organizations, governments and individuals. The survival and growth of an organization depends, to a large extent on how well it manages its reputation. Unfortunately, some organizations and some important personalities have little or no idea of what reputation management is all about and consequently little or no attention is paid to reputation management in many organizations. Therefore, it is important that the book, Reputation Management and Branding With Nigerian Case Studies by Jossy Nkwocha, x-rayed vital corporate management issues.